Syndy is a platform for both suppliers and retailers to quickly and easily exchange product content. It is a PIM system—Product Information Management—that makes collaborating easier between these two groups. Syndy also enables the distribution of digital assets from suppliers to retailers which they can use on their e-commerce websites. These assets can range from product packshots to videos and other documents. Traditionally suppliers use a DAM system—Digital Asset Management—for this internally. At Syndy we built this system as part of Syndy’s Product Hub. This way we enable suppliers to manage all of their content on the platform all from one place, with the benefit of directly serving any retailer.